The Onyx Playbook

Insights That

Drive Growth

No fluff. Just the real strategies, case studies, and AI playbooks we use to create results for our clients.

How AI Chatbots Can Cut Your Support Costs by 60% in 90 Days

We analyzed 12 client deployments and found a consistent pattern. Here is the exact playbook for using AI to transform your support function from a cost center into a competitive advantage.

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All Articles— 7 posts

Web Design12 min read

The Complete Guide to 95+ Lighthouse Scores with Next.js in 2025

Performance is not an afterthought — it is a conversion driver. Here are the 11 optimizations we apply to every project that consistently achieve 95+ scores on real-world production builds.

Jan 8, 2025

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SEO & Growth9 min read

The AI Content Strategy That Drove 3x Organic Traffic for Our Client

Forget keyword stuffing. Here is the topic clustering, semantic SEO, and AI-assisted content framework that we used to triple organic traffic for NexGen Fitness in under six months.

Dec 28, 2024

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Web Design11 min read

Why 80% of Agency Websites Fail to Convert (And How to Fix Yours)

We reviewed 200 agency websites and found the same 7 conversion killers repeated across all of them. Here is a brutal, actionable breakdown with fixes you can implement today.

Dec 15, 2024

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AI & Automation8 min read

Voice AI for Small Business: What It Is, What It Costs, and When to Use It

AI voice assistants are no longer just for enterprises. We break down the real costs, the right use cases, and the exact setup process for a small business deploying voice AI for the first time.

Dec 2, 2024

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Case Studies15 min read

We Rebuilt a SaaS Landing Page and Increased Conversions by 40% — Here Is the Full Teardown

A before-and-after deep dive into the Velocity SaaS redesign: every decision we made, why we made it, and the data that proved us right. A masterclass in conversion-focused design.

Nov 20, 2024

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Business Strategy10 min read

The ROI-First Digital Marketing Framework We Use for Every Client

Most digital marketing agencies optimize for vanity metrics. We built a framework that traces every pound spent directly to revenue. Here is the full methodology, no gatekeeping.

Nov 5, 2024

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AI & Automation6 min read

GPT-4 Business Integrations: A Practical Guide for Non-Technical Founders

You do not need to be a developer to understand how AI integrations work. This guide demystifies the tech and gives you the vocabulary to make informed decisions about AI for your business.

Oct 22, 2024

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