How Velocity Turned a Broken Website into a 3.2x Revenue Engine
75% bounce rate. $40K/month in wasted ad spend. A product people loved but a website that couldn't show it. We rebuilt everything — and delivered measurable ROI within 18 days.
Great Product.
Website Killing It.
Velocity had built genuinely impressive project management software loved by their existing users. But their website — built by a generalist freelancer 3 years prior — was sending potential customers straight to competitors. Every month, $40K in ads evaporated into a funnel with a 75% exit rate.
- ✕Bounce rate above 75% — most visitors left within 10 seconds
- ✕Confusing value proposition — users couldn't understand what Velocity did
- ✕A 7-field signup form killing 34% of conversion intent
- ✕Page load time of 4.2 seconds on mobile losing impatient leads
- ✕Ad spend of $40K/month returning less than 1x ROI
- ✕No analytics infrastructure to understand user behavior
A Website Engineered
to Convert.
We didn't just redesign pixels — we rebuilt Velocity's entire conversion architecture. Messaging, visual hierarchy, performance, analytics, and personalized landing experiences for each acquisition channel.
- Complete visual identity and design system built for clarity and trust
- Hero section rewritten with concrete outcomes, not feature lists
- Signup flow reduced from 7 fields to a 3-step progressive onboarding
- Performance optimized to 0.8s load — 98/100 Lighthouse score
- Full analytics stack deployed for data-driven iteration
- Landing page variants for 4 different persona segments and ad channels
Research to Revenue in 8 Weeks
UX Audit & Heatmap Analysis
Ran Hotjar heatmaps, session recordings, and user interviews. Identified 11 critical friction points in the signup funnel — including a 7-field form responsible for 34% of drop-offs.
Messaging & Value Proposition Redesign
Rewrote all hero copy, feature descriptions, and CTAs using jobs-to-be-done framework. A/B tested 3 headline variations — winner outperformed original by 61%.
UI Design System & Prototyping
Built a cohesive design system from scratch. Created high-fidelity Figma prototypes for all 8 key pages. Conducted usability testing with 12 target-persona participants.
Development & Performance Optimization
Built in Next.js with 98 Lighthouse score. Reduced page load from 4.2s to 0.8s. Simplified signup from 7 fields to 3 steps with progressive disclosure.
Launch & A/B Testing Framework
Deployed with full analytics stack — GA4, Mixpanel, and custom event tracking. Established ongoing A/B testing cadence for continuous improvement.
The Stack Behind the Results
“The ROI was visible within 3 weeks of launch. Best investment we have ever made. We went from burning $40K a month on ads that didn't convert, to having a machine that turns every dollar into three.”
Is Your Website
Killing Your Growth?
Most SaaS companies are leaving 30–50% of their conversion potential on the table. Let's audit your funnel and show you exactly what's costing you.